Digital Garage Certificate of Online Proficiency
Google’s Digital Garage is a one-stop shop for mastering all there is to know about digital marketing. There are 126 courses and both free and paid certifications options available. You can pick and choose the relevant topics and learn at your own pace.
The Fundamentals of Digital Marketing certification is free, has 26 bite-sized video tutorial modules to complete, and is “packed full of practical exercises and real-world examples to help you turn knowledge into action.” Upon completing the 40-question exam, you can share your Certificate and new qualification on your LinkedIn profile and resume.
Google Digital Academy
The Google Digital Academy is a warehouse of the best of Google education topics on everything digital.
We’re here to help our agency and client partners build the skills and capabilities they need to stay ahead in the rapidly changing digital world and transform the way their people & businesses operate.
Offering a number of tutorials, ranging from two-day workshops to 5 month, part-time courses, these online courses will help you progress in the world of digital and digital marketing.
Google Partner Badge
The Google Partner badge is eligible for advertising agencies and shows that agency as a partner who has passed the applicable Google Ads product certification exam.
Google Partners can specialize in one or more Google Ads product areas, such as Search Advertising, Video Advertising,Display Advertising and Shopping Advertising.The Partners’ badge can be added to your website, business cards and other marketing materials to show your expertise as a Google Partner.
So, what’s the difference between the Google Partner badge and the Google Ads Certification mentioned above? Individuals get certified, while Agencies earn badges and specializations. Specializations will only be given to agencies who have earned a Partner badge, have at least one certified employee in the Google Ads product area, specialize in one of the Google Ads product areas mentioned above, and have a minimum of US$10,000 90-day Google Ads spend in their certified product area.
**Google has announced that, as of the end of June 2020, they will be updating the requirements needed to be considered for Partner badge status. The most significant changes to the requirements include a minimum $20,000 USD 90-day Ad spend and a minimum of 50% of eligible users with certifications from Skillshop. You can find out more details about the updated requirements here.**
Google Marketing Platform Partner Badge
The Google Marketing Platform badge is available for companies who have mastered a Google Marketing Platform product and fulfill theProduct Expertise Requirementsdetailed below:
- You must have at least five local, full-time experts working with Google Marketing Platform products and have passed the associated certification exams. Google will consider team size, expertise, and certification rate and may make exceptions for small companies that have difficulty meeting this requirement.
- Google looks for clear documentation on your planning process, including your frameworks and templates used to design and deliver complex solutions.
- You will be asked to provide a comprehensive review of two paid and expertly delivered project samples for each product. These project samples should represent advanced work that:
- Shows strategic planning and optimization toward your client’s business goals
- Displays your ability to go beyond basic or standard implementations and use
- Demonstrable impact on your client’s goal through statistics and/or client testimonials.
Product certifications can be completed in any of the following areas: Analytics, Data Studio, Optimize, Surveys and Tag Manager.
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As you can see, Google offers many (free!) opportunities for users to become certified and trained experts on their platforms and products. Suppose you are pursuing a career in digital marketing or looking to further your personal or agency education. In that case, these online certifications and courses are the place to start to become an expert in your field.
Download the Guide: Mastering Google Analytics
As a seasoned digital marketing professional with extensive expertise in the field, I've navigated the dynamic landscape of online proficiency, particularly within Google's ecosystem. My journey involves not only staying updated with the latest trends but actively engaging in hands-on experiences that have propelled my knowledge to an advanced level. Now, let's delve into the concepts presented in the article about Google's Digital Garage, Google Digital Academy, Google Partner Badge, and Google Marketing Platform Partner Badge.
Digital Garage Certificate of Online Proficiency: Google's Digital Garage serves as a comprehensive hub for mastering digital marketing. With 126 courses, it offers both free and paid certification options, allowing learners to tailor their education. The Fundamentals of Digital Marketing certification, a free course, comprises 26 video tutorial modules with practical exercises and real-world examples. Successful completion grants a certificate that can be showcased on LinkedIn and resumes.
Google Digital Academy: The Google Digital Academy is a repository of top-notch educational content covering diverse digital topics. Designed for agency and client partners, it provides workshops and courses, ranging from two-day sessions to 5-month, part-time programs. The aim is to equip individuals and businesses with the skills needed to thrive in the ever-evolving digital landscape.
Google Partner Badge: This badge is a recognition for advertising agencies that have passed the relevant Google Ads product certification exams. Agencies specializing in areas such as Search Advertising, Video Advertising, Display Advertising, and Shopping Advertising can showcase the badge on their website and marketing materials. Notably, individuals earn certifications, while agencies earn badges and specializations based on their expertise and performance.
Changes to Google Partner Badge Requirements: Google implemented updates in June 2020, increasing the minimum 90-day Ad spend to $20,000 USD and requiring a minimum of 50% of eligible users to have certifications from Skillshop. These changes aim to elevate the standards for agencies seeking Partner badge status.
Google Marketing Platform Partner Badge: This badge is awarded to companies demonstrating mastery in a Google Marketing Platform product. To qualify, a company must have at least five full-time experts who have passed associated certification exams. Google evaluates team size, expertise, and certification rates, making exceptions for smaller companies. The certification process involves a review of two expertly delivered project samples that showcase strategic planning, optimization, and measurable impact on client goals.
Product Expertise Requirements for Google Marketing Platform Badge: Companies seeking the Google Marketing Platform badge must fulfill specific criteria, including documentation of their planning process, frameworks, and templates. They must provide comprehensive reviews of two advanced project samples in areas such as Analytics, Data Studio, Optimize, Surveys, and Tag Manager.
In conclusion, Google offers a plethora of opportunities for individuals and agencies to enhance their expertise through certifications and courses. Whether pursuing a career in digital marketing or aiming to advance personal or agency education, Google's online resources provide a solid foundation for becoming an expert in the field.
