MEGAN FOX has been confirmed as the face of a new Avon fragrance, Instinct, which the brand describes as "an ode to the kind of sensuality that Fox embodies". The actress has also fronted Armani fragrance and beauty campaigns in recent years.
"When Avon approached me to be the face of Instinct, I was thrilled about the opportunity to represent these fragrances," explained Fox. "I'm so excited to be a part of this brand I've always loved and respected."
Instinct, which launches in mid-September, will be priced at £15 for a 50ml eau de parfum. Milla Jovovich, Christy Turlington, Olivia Wilde and Reese Witherspoon have all fronted Avon campaigns in the past.
"When we developed Avon Instinct, we were looking for someone who could portray the essence of a wildly alluring fragrance," said Laura Clarke, Avon's European fragrance brand manager. "No one evokes magnetic attraction better than Megan - men and women alike see her as a bold, captivating beauty. She's the perfect face for a scent that's intensely alluring."
