Marketing experts estimate that the average American is exposed to 4,000 to 10,000 advertisem*nts every day (yes, 10,000!) While we may be shown thousands of ads a day, chances are you likely can't recall even a handful of them, and certainly wouldn't recall it days later. So, what does it take to create a campaign that really sticks in our minds? If it were a simple set of rules, companies would be spitting out famous ads left and right.
To get to the bottom of it, we asked some of our friends. The brains behind the marketing departments at companies like Buffer and Zapier. And it turns out that each of them has that one disruptive campaign etched in their memory.
Whether it’s down to a heartfelt message, a funny script, or plain old clever branding, here are the 15 campaigns that made marketing history.
1. The “Real Beauty” campaign, Dove
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2. The “Taste the Rainbow” campaign, Skittles
3. The “Wassup” campaign, Budweiser
4. “The Future’s Bright, The Future’s Orange” campaign, Orange
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5. The “Colour Like No Other” campaign, Sony Bravia
6. The “Our Food, Your Questions” campaign, McDonalds
7. The “#Like A Girl” campaign, Always
8. The “Talking Animals” YouTube campaign, Pets Add Life
9. The “Christmas Miracle” campaign, WestJet
10. The “Sun Fizz” campaign, Sprite
11. The “Don’t Text and Drive” UK campaign, PSA
12. The “Dancing Man” commercial, Six Flags
13. The annual “National Day” campaign, Petronas
14.The “Eight Sensible Gifts for Hanukah” campaign, Cards Against Humanity
15. The “Blair Witch Project”trailer
Want to stick in people’s minds forever? Make your businessstand out with ourbrand awareness guide.