The 16 Best Luxury European Clothing Brands - Next Luxury (2024)

Luxury clothing brands have never been popular, especially those from Europe. Many of these giant fashion houses have been selling their wares for decades and have managed to become part of popular culture. Everyone from actors and musicians to race car drivers and sporting personalities is often seen in luxury brands, so we thought we’d detail 16 of the best from Europe.

From Gucci to Louis Vuitton, these are our favorites sure to turn heads.

1. Giorgio Armani

In the words of Giorgio Armani, “I was the first to soften the image of men, and harden the image of women. I dressed men in women’s fabrics, and stole from men what women wanted and needed – the power suit.”

Armani is known for meticulous tailoring and minimalistic style and the latest collection is no different. From seersucker drawstring trousers to crossbody bags to cufflinks and optical frames, you are sure to find the luxurious clothing and accessories you’ve been looking to add to your wardrobe.

2. Brunello Cucinelli

Brunello Cucinelli got his start as an innovator of colored cashmere knitwear for women. The history of cashmere continues to pass through his workshops in Solomeo, where since 1978 Cucinelli has given this yarn a new appeal in modern colors. Today, Cucinelli joins cashmere with the Umbrian heritage of knitwear and pairs it with contemporary design, with master artisans creating garments meant to last and be passed on for generations.

3. Louis Vuitton

Following the recent loss of menswear designer Virgil Abloh, the men’s collection is more of a hot commodity than ever before. Every piece is a collector’s dream including the trunks, carrier bags, wraps, jackets, and trousers. Abloh’s “symbolic reconfigurations of masculine archetypes” is cool and chic. His use of the oversized embossed monogram is sure to stand the test of time. Grab these pieces while you still can and keep Abloh’s memory alive.

4. Bottega Veneta

Bottega Veneta has managed to avoid the logomania hype and trends that tend to be a big part of other major luxury fashion labels. Bottega is famous for their Intrecciato Weave which is seen on their handbags, backpacks, and totes. They weave delicate, supple leathers together for durability and strength. The androgenous brand appeals to men and women alike with the ability to mix and match from each line with ease.

5. Dior

Christian Dior has stood the test of time and each Creative Director that has walked through the doors of the French atelier continues to elevate and refine the brand. The current men’s collection, under the direction of Kim Jones, boasts saddlebags, high top sneakers, and puffer jackets that will stay in style for years to come. The use of the tonal Dior Oblique motif is the perfect way to wear the logo trend without shouting it from the rooftops.

6. Our Legacy

OUR LEGACY was founded in Sweden in 2005 and is known for applying their custom-developed fabrics on reworked, yet recognizable signature shapes. The designers use a timeless approach for each collection’s defined theme with a primary focus on the product. The effortless appeal of the brand’s printed box shirts, mud-dyed silk trousers, and distressed denim jackets will have you filling your closet with as many pieces of the latest collection as possible.

7. Gucci

While the brand’s latest menswear collection sports an array of accessories from nose rings, riding helmets, and fetish-esque harnesses, the Aria collection is more commercial, tailored, equestrian-based, and very reminiscent of the 90s and early noughties. The suiting options brighten the scene with candy colors, double-breasted blazers, and slightly flared trousers. Want to make sure everyone knows you are in head-to-toe Gucci? The allover GG logo can be seen on an array of garments including jackets, trousers, sneakers, and belt bags.

8. Saint Laurent

For the current collection Creative Director, Anthony Vaccarello went back to Saint Laurent’s California-inspired aesthetic with a luxurious European twist. Included are Hawaiian shirts with a much-needed update for today and a kimono-style jacket with a leopard and palm leaf print. If that sounds a little out of your comfort zone, no worries, there are still the classic rock star staples that YSL is known for, such as skinny suits with cropped pants and satin shirts.

9. Prada

Founded in 1913 by Mario Prada, the House of Prada began as a leather goods shop specializing in trunks, bags, steamers, and travel accessories. Since then, the House has grown and elevated itself into being one of the top luxury fashion brands that have stood the test of time. The current menswear collection pushes the balance between classic and trendy with sequined blazers, studded cotton shirts and shorts, and velvet trousers and hoodies.

10. Balenciaga

If you have seen images of Kim Kardashian over the last month, you know that she has been rocking Balenciaga, bringing the brand more to the forefront of people’s minds. That being said, the men’s ready-to-wear pieces are classics that you will rotate in your wardrobe for decades. From oversized hoodies to distressed t-shirts to beanies, the current obsession with streetwear is evident. Taking inspiration from the 90s with logos, fabrics, and cuts, this collection is as comfortable as it is classic.

11. Salvatore Ferragamo

Famous for their velvet Drivers, leather loafers, and Derby shoes, owning Ferragamo shoes is a right of passage. For the well-dressed gentleman, the brand blends its classic styles with the latest trends in new colors and tones. With wool sweaters, embossed wallets, and printed silk ties, this collection is meant to be worn when you want to show you know how to dress without actually trying. Ferragamo pieces work seamlessly with other luxurious brands to create one-of-a-kind looks that will be sure to have people on the street turning heads and wanting to know how you are so well-dressed.

12. Burberry

If you can’t spot the famous Burberry print from a mile away, do you even exist in the world? The famous house check pattern happened by accident in 1967 and quickly became synonymous with the British elite. Today, this same pattern can be seen on the likes of scarves, jackets, as liners in suiting, and on the brand’s handbags and luggage.

13. Ermenegildo Zegna

From humble beginnings in the late 19th century, Ermenegildo Zegna got his start in Italy weaving wool from four looms, creating some of the most luxurious clothing available today. With classic colorways of black, gray, and shades of brown, the latest offerings of cardigans, padded vests, and wool trousers are the high-end approach to a warm winter wardrobe, appropriate for all occasions.

14. Brioni

Focusing strictly on menswear gives Brioni the opportunity to ensure classic quality. Brad Pitt currently has his own collection within the brand. If dressing like Brad Pitt isn’t your thing, their made-to-order and bespoke business is the ultimate in personalization.

15. Hugo Boss

With their signature polos and current NBA collection, Hugo Boss has something for everyone. Tailored suits, hoodies, and sneakers are all on the docket from this brand that is the first German company to construct a brand identity within the menswear sector. The company was able to learn from its past and rebrand for today’s market with brick-and-mortar stores all over the world and clothing made to last past the trends.

16. Lacoste

Started by tennis player René Lacoste in 1933, the brand sought to revolutionize the courts in the form of a flexible, lightweight polo shirt in “petit piqué” cotton that became the ultimate polo and the basis for other brands to base their own styles on. Since then, Lacoste has become synonymous with elevated sportswear for those that don’t actually play sports.

Sara Fender

Writer