What is a caption? | Hootsuite's Glossary of Social Media Terms (2024)

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Insert a caption for a pictureInstagram Bio Ideas: 9 Steps to Writing the Perfect Bio - Shopify India50+ Instagram Captions for Boys That Get Likes & Engagement3 Reasons Why Captioning Is More Important Now Than Ever Before

A caption is a description that accompanies a photo on social media. Captions can include text, hashtags, @ mentions, and emojis.

See Also
Add, format, or delete captions in Word

Captions are an important part of telling your photo’s story on social media and a key driver of engagement.

Learn more: How to Write Good Instagram Captions: Tips, Ideas, and Tools

What is a caption? | Hootsuite's Glossary of Social Media Terms (2024)
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