2 min read · Jan 7, 2021
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Splash Screen is the very first screen the user sees when they open up an app on a mobile device. It's the very first chance of creating a positive impact on the users. It appears while the app is loading when the user has just opened up the app. Many times the Splash screen is called a launch screen. Splash Screen mostly has a logo, name, or slogan related to the product and it is minimalistic in nature.
“First Lasts Impression.” No matter how old school this sounds, but with modern mobile apps, this idea works well. It is your mobile app’s welcome screen that users experience when opening the application. Therefore, the truth of the matter is that your splash screen will play a crucial role in generating the first impression of your application.
(Airbnb, Spotify, Facebook)
Things to keep in mind while designing the Splash Screen
Splash screens are straightforward. They are used to enhance a brand and have something fun for users to look at while waiting for the app to open. Here are some of the things to keep in mind while designing the splash screen for an app:
- Keep it free from unnecessary distraction
- Carefully use animations
- Don’t use multiple icons, logos or colors
Final Words
Splash screens can be a way to offer your users a little excitement or an opportunity to strengthen your brand identity. Whatever the reason you’re designing your splash screen for, make sure it doesn’t take the loading time longer than it should.
